I’m a social media and content specialist with over 5 years of experience, focused on two things I’m genuinely passionate about, helping brands scale online and building powerful personal brands for founders, coaches, creators, and celebrities.

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I’ve developed my own approach to creating content that goes viral, not by luck, but by understanding human psychology, storytelling, and platform behaviour. Whether it’s a business trying to increase footfall or a coach looking to monetize their audience, I help them create content that attracts the right people and turns attention into results.

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I’m certified in Digital Marketing from IIDE and bring hands-on experience across content strategy, campaign building, video production, copywriting, and campaign planning. Over the years, I’ve worked with brands in Mumbai, like Plural Restaurant, Kensington villas, Lighthouse Café & Bar, Jose Cuervo, Eatfit by HRX, Café Condi, Tandy’s Creamery, Nusara, Rasoi Kitchen & Bar, and many others.

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Outside of work, I have my own personal brand named @iyashkharote on Instagram with almost 13k followers,

and I love cinematography, MMA, and fitness, all of which influence the way I think about creativity and storytelling.